Gaming & Brand Activation News | The Gang

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Game publishers are becoming ad platforms. And it's changing the media landscape

Game publishers are becoming ad platforms. And it's changing the media landscape

EA, Discord, TikTok: game publishers are building real ad businesses. What it means for brands and agencies entering gaming.

The metaverse is dead. Long live the metaverse!

The metaverse is dead. Long live the metaverse!

Meta lost $83B trying to build the metaverse. Meanwhile, Roblox, Fortnite and Minecraft quietly gathered 700M users. The metaverse is here!

What are branded gaming experiences? And why should your brand be building one?

Want to reach Gen Z where they actually spend their time? A branded gaming experience is your answer. Find out what it is and why it works.

The Gang Appoints Annabel Dewar as Chief Commercial Officer

The Gang Appoints Annabel Dewar as Chief Commercial Officer

The Gang appoints Annabel Dewar as Chief Commercial Officer. Learn about her vision for the studio's commercial growth and partnerships.

The Gang Welcomes Viktor Löfgren as Chief Operating Officer

The Gang Welcomes Viktor Löfgren as Chief Operating Officer

The Gang welcomes Viktor Löfgren as Chief Operating Officer. Discover his background and what his appointment means for the studio.

Why Riyadh Season is giving away millions of Robux to promote its Roblox experience

Why Riyadh Season is giving away millions of Robux to promote its Roblox experience

Riyadh Season is spending big on Robux giveaways to promote its Roblox experience — and what it tells us about Gulf metaverse ambitions.

The Gang introduces spin-off indie studio focused on "user-generated and community-powered gaming"

The Gang introduces spin-off indie studio focused on "user-generated and community-powered gaming"

The Gang launches a new indie spin-off studio dedicated to user-generated and community-powered gaming. Here's what sets it apart.

Why The Gang is using venture funding to spin off an independent game studio

Why The Gang is using venture funding to spin off an independent game studio

The Gang is using venture funding to launch an indie game studio. Here's the thinking behind the decision and what it means for the brand.

Introducing The Gang Studio: A New Chapter in Play

Introducing The Gang Studio: A New Chapter in Play

The Gang Studio is here. Discover the vision, team and ambition behind this new chapter in immersive game development and brand experiences.

Crocs takes its digital fashion ambitions further into Roblox

Crocs takes its digital fashion ambitions further into Roblox

Crocs is doubling down on digital fashion with a new Roblox activation. Here's how the brand is winning over Gen Z in virtual spaces.

The Gang Releases 'Shrek Swamp Tycoon' Game on Roblox

The Gang Releases 'Shrek Swamp Tycoon' Game on Roblox

The Gang brings the Shrek universe to Roblox with Shrek Swamp Tycoon — a game blending nostalgia, humour and immersive gameplay.

BBC launches virtual adventure set in Boarders in the Roblox metaverse

BBC launches virtual adventure set in Boarders in the Roblox metaverse

The BBC brings the Scottish Borders to life in Roblox with an immersive virtual adventure designed to engage young audiences.

New report illustrates Roblox's ability to help sports reach younger audiences

New report illustrates Roblox's ability to help sports reach younger audiences

A new report shows how Roblox is helping sports organisations connect with younger audiences — and why the numbers make a strong case.

Paris Saint-Germain Enters the Metaverse with Virtual Experience on Roblox

Paris Saint-Germain Enters the Metaverse with Virtual Experience on Roblox

Paris Saint-Germain makes its metaverse debut with a virtual experience on Roblox. Here's how the club is engaging fans globally.

Paris Saint-Germain makes its debut on Roblox with a unique experience: PSG Obby

Paris Saint-Germain makes its debut on Roblox with a unique experience: PSG Obby

PSG launches PSG Obby on Roblox. Find out how the club connects with young football fans through this immersive obstacle course experience.

Spin Master, The Gang Launch ‘Rubik's Run’ on Roblox

Spin Master, The Gang Launch ‘Rubik's Run’ on Roblox

Spin Master and The Gang bring the Rubik's Cube to Roblox with Rubik's Run — a fast-paced puzzle game built for a new generation.

Roblox is starting to take programmatic advertising more seriously

Roblox is starting to take programmatic advertising more seriously

Roblox is stepping up its programmatic advertising. Here's what it means for brands looking to reach the platform's massive audience.

The Gang Partners with Blockception to Deliver Innovative Brand Experiences in Minecraft

The Gang partners with Blockception to create branded experiences inside Minecraft — expanding beyond Roblox into new virtual worlds.

Roblox is launching a generative AI that builds 3D environments in a snap

Roblox is launching a generative AI that builds 3D environments in a snap

Roblox's new generative AI tool creates 3D environments in seconds. Discover how it will reshape game development on the platform.

Why the US Open is building a tennis metaverse inside Roblox

Why the US Open is building a tennis metaverse inside Roblox

The US Open is investing in Roblox. Discover why this Grand Slam is building a virtual metaverse experience for fans around the world.

The Vogue Business 2024 100 Innovators: Tech innovators

The Vogue Business 2024 100 Innovators: Tech innovators

The Vogue Business 2024 100 Innovators list spotlights the most forward-thinking tech minds transforming fashion's digital future.

‘Advergames’: how games platform Roblox became a corporate marketing playground

‘Advergames’: how games platform Roblox became a corporate marketing playground

From Nike to Gucci, brands are flooding Roblox with advergames. We explore how the platform became a go-to space for corporate marketing.

Vans & Roblox open a virtual skate paradise with the launch of Vans World 2

Vans & Roblox open a virtual skate paradise with the launch of Vans World 2

Vans and Roblox launch Vans World 2, an upgraded virtual skate park with new features. Here's everything you need to know.

The R&A 'Just Swing' Roblox golf game review

The R&A 'Just Swing' Roblox golf game review

We put The R&A's Just Swing Roblox golf experience to the test. Here's our honest review of the gameplay, design and brand execution.

Givenchy Beauty makes over Roblox space for Pride Month

Givenchy Beauty makes over Roblox space for Pride Month

Givenchy Beauty gives its Roblox space a Pride Month makeover — a bold statement of inclusivity inside one of the world's biggest platforms.

ICC T20 World Cup 2024 Comes to Roblox : Three Fan Zones

ICC T20 World Cup 2024 Comes to Roblox : Three Fan Zones

The Gang creates three ICC Fan Zones on Roblox for the T20 World Cup 2024, engaging North American cricket fans in the metaverse.

Ikea is Hiring 10 Roblox Players to Work at In-Game Store

Ikea is Hiring 10 Roblox Players to Work at In-Game Store

IKEA is recruiting 10 Roblox players to work at its in-game store — blurring the line between virtual play and real employment.

Portugália Airlines and The Gang launch first immersive e-learning hub on Microsoft Mesh

Portugália Airlines and The Gang launch first immersive e-learning hub on Microsoft Mesh

Portugália Airlines and The Gang launch the first immersive e-learning hub on Microsoft Mesh — a bold step for corporate virtual training.

What will it take to get Gen Z watching sport?

What will it take to get Gen Z watching sport?

Gen Z is turning away from traditional sports TV. We examine what leagues, clubs and platforms must do to win back this key audience.

The Gang: The startup that builds Roblox worlds for Gucci and Givenchy

The Gang: The startup that builds Roblox worlds for Gucci and Givenchy

Meet The Gang — the studio behind Roblox experiences for Gucci and Givenchy. Here's how they're redefining brand gaming on Roblox.

Roblox x Warner Bros.: Driving Gen Z to Godzilla x Kong

Roblox x Warner Bros.: Driving Gen Z to Godzilla x Kong

Roblox and Warner Bros. joined forces to bring Godzilla x Kong to life on the platform and drive a new generation to cinemas worldwide.

Roblox's NHL Blast adds 3D visualizations of All-Star Weekend's 3-on-3 games

Roblox's NHL Blast adds 3D visualizations of All-Star Weekend's 3-on-3 games

Roblox's NHL Blast gets an upgrade with 3D visualisations of All-Star Weekend's 3-on-3 games — bringing fans closer to the action.

Givenchy Beauty unveils Festive Winter Escape experience on Roblox

Givenchy Beauty unveils Festive Winter Escape experience on Roblox

Givenchy Beauty launches a Festive Winter Escape on Roblox. Discover the immersive experience designed to captivate Gen Z this season.

Warner Bros promotes Aquaman and the Lost Kingdom with new immersive Roblox experience

Warner Bros promotes Aquaman and the Lost Kingdom with new immersive Roblox experience

Warner Bros brings Aquaman and the Lost Kingdom to Roblox with an immersive experience designed to drive awareness among Gen Z.

Emerging developers on Roblox are gaming’s rising stars

Emerging developers on Roblox are gaming’s rising stars

A new generation of game developers is breaking through on Roblox. Meet the rising stars reshaping the platform from the inside out.

Marketing in the metaverse is thriving. Just don’t call it ‘the metaverse’

Marketing in the metaverse is thriving. Just don’t call it ‘the metaverse’

Brands are winning in virtual worlds, but the word 'metaverse' is fading. Here's why the strategy works even when the label doesn't.

Australian Open x US Open: Unique Roblox collaboration to reach more global tennis fans

Australian Open x US Open: Unique Roblox collaboration to reach more global tennis fans

Two Grand Slams, one platform. The Australian Open and US Open join forces on Roblox to reach a new generation of global tennis fans.

100M people have now visited Vans World

100M people have now visited Vans World

Vans World on Roblox reaches 100 million visits — discover why this virtual skate park is one of the platform's biggest brand successes.

Premier League launches AR experience for US fans this summer

Premier League launches AR experience for US fans this summer

The Premier League brings augmented reality to American fans this summer. Find out what the experience involves and how to get involved.

Fostering Diversity and Inclusion in Gaming and Beyond

Fostering Diversity and Inclusion in Gaming and Beyond

Gaming is at a turning point on D&I. Here's what's changing, who's leading the way, and what still needs to happen across the industry.

The Psychology of Gaming Addiction

The Psychology of Gaming Addiction

What drives gaming addiction? We explore the psychological mechanisms behind compulsive play and what the research says about this.

Ice Hockey Comes To The Metaverse With Roblox And The NHL

Ice Hockey Comes To The Metaverse With Roblox And The NHL

The NHL brings ice hockey to Roblox in a metaverse partnership. Find out how fans can experience the sport in a virtual world.

Beyond the Screen: Revolutionizing the Future of Work

Beyond the Screen: Revolutionizing the Future of Work

Immersive technology is reshaping how we work. Explore how virtual platforms are changing collaboration, training and productivity.

Will Interactive Tech Have a Part to Play in the Future of Esports?

Will Interactive Tech Have a Part to Play in the Future of Esports?

As esports grows, interactive and immersive tech are becoming powerful new tools. Will they define the next chapter of competitive gaming?

The Rise of Mobile Gaming and Its Impact On the Industry and Consumers

The Rise of Mobile Gaming and Its Impact On the Industry and Consumers

Mobile gaming is reshaping the entire industry. We look at the trends and what the boom in handheld play means for developers and brands.

Acquisition of Malaysian development studio 'Common Extract'

Acquisition of Malaysian development studio 'Common Extract'

The Gang boosts its game development capabilities by acquiring Common Extract, a Malaysian studio specialising in immersive experiences.

Acquisition of Malaysian-based Game Development Studio ‘Common Extract’

Acquisition of Malaysian-based Game Development Studio ‘Common Extract’

The Gang expands globally with the acquisition of Malaysian game dev studio Common Extract. Here's what it means for the business.

Immersive Game Development: How to Get Started

Immersive Game Development: How to Get Started

Thinking about building immersive games? This guide covers what you need to know to get started on Roblox, Minecraft and beyond.

Can Small Businesses Benefit From Immersive Technology and Gaming Platforms?

Can Small Businesses Benefit From Immersive Technology and Gaming Platforms?

Immersive gaming platforms aren't just for big brands. We look at how small businesses can use Roblox and virtual worlds to grow.

Are New Immersive Platforms a Gateway to Cultural Exchange?

Are New Immersive Platforms a Gateway to Cultural Exchange?

Could virtual worlds like Roblox be the next frontier for cultural exchange? We explore the opportunities and the challenges ahead.

The Gaming Industry After Covid-19

The Gaming Industry After Covid-19

The pandemic transformed gaming permanently. We examine the lasting changes to how people play, spend and connect in the post-Covid era.

Game Changers: Celebrating International Women’s Day with Two Leading Women in the Gaming Industry

Game Changers: Celebrating International Women’s Day with Two Leading Women in the Gaming Industry

For International Women's Day, we spoke with two trailblazing women shaping the future of gaming. Their stories will inspire you.

Immersive Gaming Platforms That Should Be on Your Radar: A Comprehensive List

Immersive Gaming Platforms That Should Be on Your Radar: A Comprehensive List

From Roblox to Fortnite Creative, these are the immersive gaming platforms every brand and developer should have on their radar.

Education’s Leap Towards Immersive Virtual Learning

Education’s Leap Towards Immersive Virtual Learning

Schools and universities are turning to immersive platforms to transform learning. Discover the tools and experiences leading the charge.

Max Proctor, Doppelgänger: Engaging betting with sports via the metaverse

Max Proctor, Doppelgänger: Engaging betting with sports via the metaverse

Max Proctor of Doppelgänger explains how immersive tech is transforming sports betting engagement for a new generation of fans.

Winning metaverse strategy for Wimbledon explained by Max Proctor of Doppelgänger

Winning metaverse strategy for Wimbledon explained by Max Proctor of Doppelgänger

Max Proctor of Doppelgänger breaks down the strategy behind Wimbledon's metaverse success and the lessons for other sports organisations.

Grabbing Gen Z’s Attention: Are Interactive Experiences The Key?

Grabbing Gen Z’s Attention: Are Interactive Experiences The Key?

Gen Z is rewriting engagement rules. Find out why interactive and immersive experiences are the most effective way to reach this audience.

The World of Fashion: Expanding Into Immersive Gaming

The World of Fashion: Expanding Into Immersive Gaming

From Gucci to Balenciaga, luxury fashion is going all-in on immersive gaming. Explore why the industry is betting big on virtual worlds.

Wimbledon celebrates 100 years of Centre Court with the launch of 'WimbleWorld' on Roblox

Wimbledon celebrates 100 years of Centre Court with the launch of 'WimbleWorld' on Roblox

Wimbledon celebrates 100 years of Centre Court with WimbleWorld on Roblox — an immersive tribute to one of sport's most iconic venues.