The Gang launches three ICC Fan Zones on Roblox to engage North American fans during the ICC Men’s T20 World Cup 2024

With the ICC Men’s T20 World Cup 2024 coming to the US for the first time, the International Cricket Council (ICC) has appointed The Gang, a full-service gaming studio building best-in-class branded immersive activations, to introduce the sport of cricket to US fans through new cricket-themed updates to some of Roblox’s most popular experiences.

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