The Gang announces the appointment of Annabel Dewar as its new Chief Commercial Officer, strengthening the company’s leadership team as it continues to scale its global brand partnerships and immersive gaming offering.
Originally from New Zealand, Annabel brings more than a decade of experience at the intersection of creativity, technology and platform-native storytelling. She joins The Gang after spending the past three years leading Twitch’s Brand Partnership Studio across Europe, where she helped global brands connect with communities through innovative, creator-led campaigns built specifically for digital and live platforms.
Prior to Twitch, Annabel held a senior role at Apple’s Media Arts Lab, the creative agency behind Apple’s most iconic campaigns, where she specialised in digital storytelling, campaign innovation and driving growth through creativity.
As Chief Commercial Officer, Annabel will lead The Gang’s global commercial strategy, deepen partnerships with brands and agencies, and accelerate growth across gaming, UGC and immersive platforms.