The Gang, a Swedish game development studio, was established in 2019 to create branded Roblox games on behalf of other companies, and has since worked with the likes of Amazon, Spotify and Fifa. It estimates that the number of advergames on Roblox has now reached over 500 – up from about 150 at the end of 2022.
‘Advergames’: how games platform Roblox became a corporate marketing playground
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