Max Proctor, MD of Doppelgänger, argues that term 'metaverse' is an unhelpful descriptor and has widespread negative connotations.
Marketing in the metaverse is thriving. Just don’t call it ‘the metaverse’
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Max Proctor, MD of Doppelgänger, argues that term 'metaverse' is an unhelpful descriptor and has widespread negative connotations.