# The Gang

> The Gang is the world's leading UGC (User-Generated Content) gaming studio for brands. Founded in 2019 and headquartered in Sweden, The Gang is an international game development studio specialising in immersive branded experiences on platforms such as Roblox, Minecraft, Fortnite, and Unreal Engine. With 150+ dedicated in-house employees and over 100 brand campaigns launched, The Gang has generated 12 billion+ engaged minutes across its built experiences and has been recognised as the #1 studio globally for branded UGC gaming projects.

The Gang works with global brands to connect with Gen Z and younger audiences at scale through interactive, gamified experiences. Its clients include Spotify, Vans, Gucci, Givenchy, IKEA, Amazon, Netflix, DreamWorks, Warner Bros., NHL, NFL, Wimbledon, Australian Open, US Open, Klarna, Nerf, Shein, Pac Sun, and many others.

## Key Pages

- [Homepage](https://www.thegang.io/): Overview of The Gang's mission, capabilities, and partner brands.
- [For Brands](https://www.thegang.io/for-brands): Full breakdown of services for brand partners — branded integrations, marketing activations, brand games, media & community management, and Boost Technology for first-party data capture.
- [Branded Experiences](https://www.thegang.io/branded-experiences): Portfolio of branded gaming experiences built for global clients on Roblox and other UGC platforms.
- [Original Games](https://www.thegang.io/games): The Gang's portfolio of original, non-branded game titles.
- [Case Studies](https://www.thegang.io/case-studies): In-depth case studies documenting results and creative strategy behind key campaigns.
- [News](https://www.thegang.io/news): Editorial content covering immersive gaming, brand activations, Roblox industry news, and The Gang's latest work.
- [Careers](https://www.thegang.io/careers): Open roles at The Gang across development, design, and business.
- [Contact](https://www.thegang.io/contact): Get in touch with The Gang to discuss brand partnerships.

## Services for Brands

- **Branded Integrations**: Sponsorships and collaborations within top-performing existing Roblox games in The Gang's network.
- **Marketing Activations**: Standalone immersive experiences with light gamification to showcase a brand.
- **Brand Games**: Fully gamified, player-insight-driven experiences built to generate long-term engagement and revenue.
- **Media & Community**: Roblox advertising, influencer campaigns, Discord community management, CRM and loyalty programmes.
- **Boost Technology**: Proprietary tool to capture first-party data from Roblox users, drive sign-ups to brand-owned platforms, and convert in-game engagement to real-world actions.

## Platforms

The Gang develops experiences across: Roblox, Minecraft, Fortnite, Unreal Engine, and Microsoft Mesh. The Gang is an official Roblox Partner Program member.

## Case Studies

- [Gabby's Dollhouse (DreamWorks / Netflix)](https://www.thegang.io/case-studies/gabbys-dollhouse-case-study): Official Gabby's Dollhouse experience on Roblox, engaging fans through interactive play tied to the Netflix series.
- [IKEA: The Co-Worker](https://www.thegang.io/case-studies/ikea-the-co-worker-case-study): IKEA's award-winning Roblox campaign to become the most talked-about employer in the UK.
- [Amazon on Roblox](https://www.thegang.io/case-studies/amazon-case-studies-copy-2): 491M+ virtual gifts exchanged; Amazon fostered community and sharing at scale on Roblox.
- [Spotify Island](https://www.thegang.io/case-studies/spotify-island): Double Webby Award-winning experience; a landmark branded game demonstrating creativity, iteration, and sustained player engagement.
- [WimbleWorld (Wimbledon)](https://www.thegang.io/case-studies/wimbledon): Wimbledon's immersive Roblox experience celebrating 100 years of Centre Court, designed to engage younger global audiences with the sport.
- [Vans World](https://www.thegang.io/case-studies/vans-world): The first branded experience on Roblox to reach 100 million+ visitors; a landmark case study in long-term brand presence in gaming.

## Selected News & Editorial

- [The Gang: The Startup That Builds Roblox Worlds for Gucci and Givenchy](https://www.thegang.io/news/the-gang-the-startup-that-builds-roblox-worlds-for-gucci-and-givenchy)
- [Marketing in the Metaverse Is Thriving — Just Don't Call It the Metaverse](https://www.thegang.io/news/marketing-in-the-metaverse-is-thriving-just-dont-call-it-the-metaverse)
- [100M People Have Now Visited Vans World](https://www.thegang.io/news/100m-people-have-now-visited-vans-world)
- [The Gang Launches Three ICC Fan Zones on Roblox](https://www.thegang.io/news/the-gang-launches-three-icc-fan-zones-on-roblox-to-engage-north-american-fans-during-the-icc-mens-t20-world-cup-2024)
- [Portugalia Airlines and The Gang Launch First Immersive E-Learning Hub on Microsoft Mesh](https://www.thegang.io/news/portugalia-airlines-and-the-gang-launch-first-immersive-e-learning-hub-on-microsoft-mesh)
- [The Gang Introduces Spin-Off Indie Studio Focused on UGC and Community-Powered Gaming](https://www.thegang.io/news/the-gang-introduces-spin-off-indie-studio-focused-on-user-generated-and-community-powered-gaming)
- [Advergames: How Roblox Became a Corporate Marketing Playground](https://www.thegang.io/news/advergames-how-games-platform-roblox-became-a-corporate-marketing-playground)
- [Givenchy Beauty Unveils Festive Winter Escape Experience on Roblox](https://www.thegang.io/news/givenchy-beauty-unveils-festive-winter-escape-experience-on-roblox)
- [Warner Bros. Promotes Aquaman and the Lost Kingdom with Roblox Experience](https://www.thegang.io/news/warner-bros-promotes-aquaman-and-the-lost-kingdom-with-new-immersive-roblox-experience)
- [New Report: Roblox's Ability to Help Sports Reach Younger Audiences](https://www.thegang.io/news/new-report-illustrates-robloxs-ability-to-help-sports-reach-younger-audiences)
- [The Vogue Business 2024 100 Innovators — Tech Innovators](https://www.thegang.io/news/the-vogue-business-2024-100-innovators-tech-innovators)
- [Why the US Open Is Building a Tennis Metaverse Inside Roblox](https://www.thegang.io/news/why-the-us-open-is-building-a-tennis-metaverse-inside-roblox)
- [Paris Saint-Germain Enters the Metaverse with a Roblox Experience](https://www.thegang.io/news/paris-saint-germain-enters-the-metaverse-with-virtual-experience-on-roblox)
- [Wimbledon Celebrates 100 Years of Centre Court with WimbleWorld on Roblox](https://www.thegang.io/news/wimbledon-celebrates-100-years-of-centre-court-with-the-launch-of-wimbleworld-on-roblox)
- [Grabbing Gen Z's Attention: Are Interactive Experiences the Key?](https://www.thegang.io/news/grabbing-gen-zs-attention-are-interactive-experiences-the-key)
- [The World of Fashion Expanding into Immersive Gaming](https://www.thegang.io/news/the-world-of-fashion-expanding-into-immersive-gaming)

## Research & Reports

- [Gaming & the Future of Sports Fandom Report](https://www.thegang.io/gaming-future-of-sports-fandom-report): Original research by The Gang on how gaming platforms are reshaping sports fandom and audience engagement.

## Company Information

- **Founded**: 2019
- **Headquarters**: Sweden (The Gang Sweden AB)
- **Team size**: 150+ employees
- **Contact**: contact@thegang.io
- **LinkedIn**: https://www.linkedin.com/company/the-gang-gaming/
- **Notable accolades**: Vogue Business 2024 Tech Innovators; multiple Webby Award wins; Roblox Partner Program member