Where Play Meets Production: DreamWorks' Revolutionary Approach to Content Creation
Gabby's Dollhouse Official on Roblox – A New Way to Engage Fans Through Interactive Play and Content
Introduction
DreamWorks wanted more than a game. They wanted an interactive way to engage fans and extend Gabby’s Dollhouse into new platforms where young audiences are already spending time. They turned to The Gang to make it happen.
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The Challenge
Create a hit Roblox experience that captures the magic of Gabby’s Dollhouse while also serving as an engaging space for digital content that complements the show's presence across platforms.
Solution
We worked closely with DreamWorks to create a vibrant, interactive world that stayed true to the show's creative vision. Together, we opened up new possibilities for content creation on the Gabby’s Dollhouse YouTube channel. The resulting experience is a versatile RP (roleplaying) and tycoon hybrid that serves two key purposes:
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Solution
We worked closely with DreamWorks to create a vibrant, interactive world that stayed true to the show's creative vision. Together, we opened up new possibilities for fan engagement and content on the Gabby’s Dollhouse YouTube channel. The resulting experience is a versatile RP (roleplaying) and tycoon hybrid that serves two key purposes:
- A fully realized Roblox game that brings the whimsy and wonder of Gabby’s Dollhouse to life, allowing young fans to build their own dollhouse and roleplay with friends.
- A new way to connect with fans through digital content, using the game’s interactive world to inspire fun, playful videos for YouTube audiences.
To support this, we developed a content creation toolkit leveraging Roblox’s Real-Time Facial Animation for Avatars and playable custom character avatars. Paired with The Gang’s custom camera solutions, this provided DreamWorks with a way to create interactive content within the game environment as a unique extension of the brand’s storytelling.
This technical foundation enabled DreamWorks to produce various engaging content formats, including:
- "Gabby Says" - A fresh take on the classic game featuring the show's star
- "Hide and Seek" - Bringing a favorite childhood game into the Gabby’s Dollhouse universe
- "Talent Show" - Showcasing the characters' special abilities in the Roblox setting
The experience launched on November 14, 2024, faithfully recreating all seven rooms (plus the Fairy Tail Garden) from Gabby’s Dollhouse, ensuring it remains deeply connected to the show while introducing new ways for fans to play, explore, and engage.
Results
*The following data is true as of January 28, 2025
The numbers tell a compelling story of success across multiple platforms.
For the Roblox experience:
7M+
Top-200
90th
8.51 Min.
51M+
500,000+
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On YouTube:
7M+ Views
2M+ Views
New Format
What began as an experiment in fan engagement and cross-platform content has evolved into a thriving extension of Gabby’s Dollhouse. By bridging the gap between traditional entertainment and interactive media, DreamWorks is expanding how young audiences connect with their favorite characters—whether through YouTube or immersive play on Roblox.
